January 3, 2021 Comments Closed

Leveraging Relationships: A Safer Bet

Posted by:CLIFTON WARREN

It’s definitely popular, but when you think about it, social media marketing is a bit of a gamble. Here are some interesting facts and statistics. Did you know? There are over 1.7 billion websites on the Internet 9 new websites are created every minute The first YouTube video was uploaded in 2005 Today, more than…

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November 30, 2020 Comments Closed

Getting on With It and Getting Things Done in 2020

Posted by:CLIFTON WARREN

“Since we cannot change reality, let us change the eyes which see reality” Nikos Kazantzakis This has been a year like no other. The global pandemic has had an impact on every business and industry, regardless of size. My business is no exception. I’ve been busy – innovating, launching new services and expanding my reach…

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October 30, 2020 Comments Closed

Six Numeric Elements of Selling for Top Professionals

Posted by:CLIFTON WARREN

As markets and economies begin to reopen after the pandemic the future looks bright for well-trained professionals. Your clients and prospective clients will need your products and services, and your help and advice. Top professionals have continued to do well because they understand an important concept: products do not sell themselves; salespeople sell them. And,…

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September 30, 2020 Comments Closed

Are Your Marketing Materials Client-Centric?

Posted by:CLIFTON WARREN

‘Knowledge workers’ are those who think for a living. The term was first coined by Peter Drucker. He defined knowledge workers as high-level workers who applied their theoretical and analytical knowledge, acquired through formal training, to solve complex problems or develop new products and services in their fields of expertise. He noted that knowledge workers…

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August 31, 2020 Comments Closed

Understanding the Dynamics of Low Percentage and High Payoff

Posted by:CLIFTON WARREN

When I was a kid growing up California, the Oakland A’s were ‘my’ baseball team and Reggie Jackson was my favourite player. Reggie’s nickname was ‘Mr October’ – for his postseason clutch hitting. During his career he hit 563 home runs, placing him 13th on the all-time list. He also has the dubious distinction of…

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July 29, 2020 Comments Closed

Do Not Enter: What Every Professional Needs to Know about Zones

Posted by:CLIFTON WARREN

When professionals are performing at their best, they are happy and excited because they are doing a task skilfully and easily; in other words, they are operating in ‘the zone’. When you think about your job, how often do you think in terms of your role, skills and competencies? Although these things are important in…

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July 1, 2020 Comments Closed

10 Ways to Jumpstart Your Referral Process and Dramatically Grow Your Business

Posted by:CLIFTON WARREN

No marketing activity is more effective than a proactive referral process. Among top professionals, 80% of their new business comes from referrals. As a way to acquire new business, referrals are the least expensive, have the least risk, and provide the highest potential payoff. And there are additional benefits. You can avoid the ‘commodity trap’…

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June 2, 2020 Comments Closed

Persuasion Should be Your Number One Goal

Posted by:CLIFTON WARREN

“The purpose of a business is to create and keep a customer.” Peter Drucker Do you believe you’re paid for what you know? Well, you’re wrong. The reality, you are paid for persuading people to buy. You may understand the technical aspects of your product; you may know the sales process in depth; you may…

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May 4, 2020 Comments Closed

Five Business Goals You Should Set and Track 

Posted by:CLIFTON WARREN

Most businesses understand and appreciate the importance of goal setting and planning. Unfortunately, many interpret this as little more than reviewing the previous year’s results and projecting forward into next year. Everything has changed While there’s appears to be light at the end of the tunnel, business for many won’t ever be quite the same….

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April 28, 2020 Comments Closed

For those who hate “selling” themselves

Posted by:CLIFTON WARREN

Guest Post by Jason Leister If you hate selling yourself, then maybe today is the day to ask yourself WHY. What if it’s not actually selling that you hate, but the definition of selling that you’ve accepted that is keeping you from embracing the act? What would it take to catapult “selling” from its current…

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