I met the owners of a financial firm. They wanted to generate sales leads quickly and improve sales results..
Their theory was that once they were in front of a qualified prospect, making the sale was easy. The problem was generating qualified leads and converting those into appointments.
So they hired a telemarketing firm to cold call a mailing list of local business that were purchased from a list broker. The telemarketing firm charged an initial set-up fee plus a fee for every appointment they provided.
The firm wasted a lot of money on this and only has a useless mailing list to show for it..
Marketing and lead generation is a skill that any professional can master. In fact, many of today’s top producers were not effective marketers when they started. I believe anyone can improve their marketing abilities with practice and effort, just like technical skills.