October 2, 2022 Comments Closed

Top Producer Podcast – Stealing Market Share From Your Competitor

Posted by:CLIFTON WARREN

Your competitors top clients should be on your prospect list.  If you maintain a target list between 10-15 competitors accounts and are able to convert a couple of these a year – you will be produce superior growth. In this podcast I’ll show you how to do just that. Listen here

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September 25, 2022 Comments Closed

Building Exit Barriers to Protect Your Top Clients

Posted by:CLIFTON WARREN

Your top clients are your competitors top prospects. Think and plan long-term when managing your key accounts, by creating and executing a client focused process. In this podcast I discuss how to build exist rings around your top clients to make them theft proof from competitors and prevent them from wandering off looking at other…

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September 19, 2022 Comments Closed

100 percent Full-Time Clients

Posted by:CLIFTON WARREN

 100 percent full-time clients is the most efficient way to maximise the value of your business. Full-time client’s means, you have 100 percent share of your clients wallet, you are their go to person.  In this podcast I show you to how covert your top clients (top 20%) into 100% full-time. Click here to listen

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September 9, 2022 Comments Closed

Practice Makes Perfect

Posted by:CLIFTON WARREN

All top professionals practice. It’s the fastest way to improve any skill. Regularly practicing your sales skills in a safe environment will enable you to deliver in the moment when in front of a prospective client. In this podcast I share seven capabilities top professional continually practice to stay on top of their game. Click…

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September 3, 2022 Comments Closed

Developing a Winning Game Plan for Your Career

Posted by:CLIFTON WARREN

“The future is not some place we are going, but one we create. The paths are found , but made, and the activity of making them changes both the maker and destination.” John Shaar  One of the hallmarks of a top professional is their ability to steer the direction of their career by creating a…

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September 2, 2022 Comments Closed

Positioning: Are You Top of Mind?

Posted by:CLIFTON WARREN

Mindshare is the level of awareness of you and your firm in the mind of a prospective client. It’s important you build mindshare in your chosen markets so that your firm is top of mind when a prospective client is ready to take action. In their classic marketing book Positioning: The Battle for Your Mind,…

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August 27, 2022 Comments Closed

Proactively Managing Your Sales Pipeline

Posted by:CLIFTON WARREN

Your sales pipeline represents the future of your business. In this podcast I cover: 7 steps of the sales process Keeping your pipeline flowing with new business Quality vs quantity Options for maintaining your pipeline Click here to listen  

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August 18, 2022 Comments Closed

Top Producer Podcast – Cross Selling

Posted by:CLIFTON WARREN

Cross-selling is one of the most talked about and often poorly executed strategies.  Every leader that I speak with, admits they can and should become better at cross-selling. During this episode I’ll provide techniques to help you: Generate organic growth Improve retention Produce high quality referrals Click here to listen to podcast

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July 29, 2022 Comments Closed

Top Producer Podcast Episode 5: The Five Key Relationships You Must Manage

Posted by:CLIFTON WARREN

You are in the people business business. These people are your prospects, clients, influencers, strategic partners and employees. Click here to learn how to proactively manage and profit from these relationships.

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July 28, 2022 Comments Closed

You’re Actually In Four Businesses: 7 Ways To Keep Them All Running Effectively

Posted by:CLIFTON WARREN

I regularly meet professionals who are technical wizards. They know everything there is to know about their area of expertise in financial services, whether it be accounting, finance, actuarial services or risk management. Even so, many of these same professionals and firms are struggling to grow their businesses because they know hardly anything about marketing….

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