December 31, 2021 Comments Closed

10 Steps For Running Results-Oriented Sales Meetings

Posted by:CLIFTON WARREN

The sales meeting is an effective way to build a culture of accountability. It helps individual producers, and the business as a whole, to stay on track to achieve growth goals. Unfortunately, sales meetings can also be a source of frustration for leaders, who often allow meetings to run them and to weigh everyone else…

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December 5, 2021 Comments Closed

5 Steps to Attracting High Quality Prospective Clients

Posted by:CLIFTON WARREN

How are your marketing efforts working for you? Are they filled with good intentions, but delivering few tangible results? I speak to financial services leaders and professionals every day. I know that attracting, and acquiring, new business is one of the toughest challenges they face. Even experienced professionals, who have grown their business organically, via…

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November 1, 2021 Comments Closed

How to Create a Proprietary Marketing Network

Posted by:CLIFTON WARREN

If you’re struggling to produce solid organic growth every year, consider creating your own proprietary marketing network. Financial services marketing falls into three categories: One-dimensional traditional marketing. The focus is on short-term tactics for client acquisition Two-dimensional relationship marketing. The focus is on client retention, achieved by building long-term relationships Three-dimensional proprietary marketing. The focus…

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October 1, 2021 Comments Closed

11 Ways to Leverage Prospects That Don’t Buy

Posted by:CLIFTON WARREN

A sales leader had the following conversation with a professional: Leader – I recommended you try referral marketing to boost your productivity. Professional – Referral marketing is not a reliable enough system. Leader – Why not? Professional – Because if you have a slump for a while and don’t make any sales, you run out…

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August 31, 2021 Comments Closed

How to Build an Effective Referral Network

Posted by:CLIFTON WARREN

Did you know that networking is one of the most talked about but seldom realized marketing activities? Why? Because many professionals simply don’t understand what effective networking is. As a result, they approach it with the wrong right mindset. Effective networking is about helping others; more importantly, it’s about helping other people to get new…

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August 1, 2021 Comments Closed

9 Steps To Turn Prospects Into Clients: Build Your Advantage

Posted by:CLIFTON WARREN

The fundamentals of marketing services are the same as they have been since I became involved in the industry, 30 years ago. And I’m certain they will remain the same for the next 30 years, and beyond. To gain new clients, you must put yourself in front of new prospects and build strong, trusting relationships….

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June 29, 2021 Comments Closed

It’s All About the Results

Posted by:CLIFTON WARREN

A client asked me an interesting question the other day:  ‘What is the secret that enables some firms to produce superior organic growth results consistently, while others seem to struggle?’ In my experience, it’s all about the having the right objectives – about having in mind a precise number for surpassing the previous year’s results…

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May 31, 2021 Comments Closed

Marketing vs. Prospecting

Posted by:CLIFTON WARREN

Did you know that for a shark to breathe, it must keep moving? This movement forces water through its gills; if it stops, it drowns. The same is true for your marketing program. It must remain active; if it stops for any length of time, it loses its strength. I often see professionals experience difficulties…

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April 30, 2021 Comments Closed

Stop Using A ‘To-Do’ List and Start A ‘Have-To’ List

Posted by:CLIFTON WARREN

Do you ever find yourself constantly recalling some tasks you need to attend to, when there are others you might forget for days or weeks, or even forever? You are probably not alone. People regularly ask me for tips on how to manage those items that scream for your attention and keep jumping up to…

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March 31, 2021 Comments Closed

Referrals: Stop Waiting and Start Asking

Posted by:CLIFTON WARREN

Referrals are the fastest way to grow. There is no other marketing activity that is more effective than a pro- active referral process. Sadly though, many professionals miss this opportunity because they naively assume that their best clients will naturally refer them. You will never have as many referrals from your loyal clients as you…

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