October 20, 2024 Comments Closed

The Four Best Sources of Business Growth

Posted by:CLIFTON WARREN

In this episode of the Top Producer Podcast, I highlight four key sources for business growth that top professionals utilize consistently. Listen here 

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October 11, 2024 Comments Closed

It Is Easer To Be Rejected Than to Fail: Why Marketing Through Rejection Builds Your Business

Posted by:CLIFTON WARREN

In this episode, I share the concept of low percentage/high payoff and explain that to be successful, you must consistently market your business. Marketing tasks expose you to rejection, but they are the very activities that build your business and drive growth. Listen here.

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October 1, 2024 Comments Closed

What Professionals Can Learn About Marketing From Politicians

Posted by:CLIFTON WARREN

Running a successfully congressional campaign cost on average $2 million for every two-year term. Interestingly, members of congress aren’t born salespeople, nor do they consider themselves professional salespeople. However, they’ve had to learn how to market and raise funds to keep their job. To stay in office, the average member of Congress needs to raise…

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September 28, 2024 Comments Closed

Mastering the Art of Client Relationships

Posted by:CLIFTON WARREN

Robert Middleton recently interviewed me for his visionary leadership series. In this insightful interview, we discussed practical strategies for building strong client relationships and growing a sustainable business.  The conversation covers essential topics such as: segmenting clients, developing a continuation process, and effectively asking for referrals providing real value to clients. Navigating the challenges of…

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September 27, 2024 Comments Closed

Showing Up Everyday

Posted by:CLIFTON WARREN

In this podcast episode, I emphasize the importance of consistency in business development by dedicating at least 30 minutes daily to this critical task, preferably first thing in the morning. Making business development a priority ensures a steady flow of high-quality leads, allowing you to enjoy the rest of your day with a sense of…

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September 20, 2024 Comments Closed

Targeting Success: Leveraging Key Client Relationships for Maximum Growth

Posted by:CLIFTON WARREN

In the latest episode of the Top Producer Podcast, I dive into the importance of identifying and leveraging three critical types of targets to drive business growth: targets of opportunity, targets of attention, and targets of influence. These targets represent strategic opportunities within your client base, prospective clients, and influential contacts that can help open…

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September 17, 2024 Comments Closed

Sales Velocity: Your Key Metric for Sustainable Business Growth

Posted by:CLIFTON WARREN

Is your business truly growing, or are you just riding the wave of a favorable market? In today’s competitive market, understanding your business’s growth potential is crucial. Sales Velocity, a term coined by Reagan Consulting, stands out as a key metric to ensure you’re not just relying on favorable market conditions but are building sustainable…

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September 6, 2024 Comments Closed

9 Ways to Encourage Your Clients to Send Business Your Way

Posted by:CLIFTON WARREN

Referrals are the most efficient and effective form of marketing you can do. Yet, many professionals struggle with how to ask without feeling pushy. In this episode, I’ll break down actionable strategies to seamlessly integrate referral requests into your client interactions, ensuring your new business pipeline stays overflowing with qualified leads. Listen here.    

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September 4, 2024 Comments Closed

Creating a Personal Action Plan: Making Progress Your Focus

Posted by:CLIFTON WARREN

Want to achieve big goals in your business? Then you need to follow a comprehensive plan, built from a strong model. Top performers understand that success is only possible when their plan is grounded in a solid blueprint, and they make the implementation process their primary focus. Even when distractions arise, concentrating on the process…

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August 30, 2024 Comments Closed

The Best Time to Work on Your Business

Posted by:CLIFTON WARREN

In this episode of the Top Producer Podcast, I emphasize the importance of working on your business, not just in it. It’s easy to neglect planning and development when business is booming, but this can lead to challenges when market cycles change, clients are lost, or pipelines dry up. Listen 

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