July 23, 2022 Comments Closed

Top Producer Podcast Episode 4 – Influencer Marketing

Posted by:CLIFTON WARREN

Episode 4 Influencer Marketing listen here  

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July 13, 2022 Comments Closed

Clifton Warren’s Top Producer Podcast

Posted by:CLIFTON WARREN

My new podcast “Top Producer” is now available on: Apple, Amazon and Spotify I provide quick ideas, techniques, and tips to help financial services professionals acquire, develop and retain clients and produce superior growth results. New episodes added weekly.

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June 30, 2022 Comments Closed

Prospecting: The Beginning of Rain Making

Posted by:CLIFTON WARREN

‘We are all salesmen every day of our lives. We are selling our ideas, our plans, our enthusiasm to those with whom we are in contact’ – Charles M. Schwab A rain maker is someone who generates revenue and profits by bringing in new business. The term can be traced back to the Native American…

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June 1, 2022 Comments Closed

Zero Marketing is Not An Option

Posted by:CLIFTON WARREN

You know you need to market yourself and your business. You also know you need to do it consistently, to drive growth. The problem is you’re not quite sure how to do it. With so many options, it’s easy to become overwhelmed and do next to nothing. The reality, however, is you need to do…

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May 2, 2022 Comments Closed

5 Questions To Formulate The Perfect Strategy

Posted by:CLIFTON WARREN

‘Never mistake activity for achievement’ – John Wooden. What is it that separates high performing firms from their peers? What do they do differently to achieve superior growth? The answer is simply this: they have an effective strategy. Strategy is business goal setting It’s amazing, but very few businesses have a strategic plan. They usually…

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April 1, 2022 Comments Closed

Stop Selling Products and Start Sharing Your Ideas

Posted by:CLIFTON WARREN

Small minds, discuss people, average minds, discuss events, but great minds discuss ideas ­– Socrates When selling, average producers discuss products. Top professionals share ideas. ‘Idea’ is a powerful word. It’s a clean four-letter word that can be applied to any product or service. No matter what you’re offering, you can connect it to an…

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March 3, 2022 Comments Closed

Yellow and Red Alerts

Posted by:CLIFTON WARREN

There must be some reason certain firms generate achieve better organic growth than others. Said another way, if two equally skilled firms compete, then why does one produce double digit growth and the other negative growth? The answer: pro-active management of red and yellow alerts leads to growth. To help my clients improve their sales…

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February 2, 2022 Comments Closed

Start Focusing on Sales Behaviours

Posted by:CLIFTON WARREN

Many firms mistakenly believe a good compensation program is the way to motivate professionals to achieve superior results. Wrong. Compensation programs do not motivate; in fact, some can be de-motivators. I speak with many professionals who don’t know about their compensation or about how it works. Worse still, I meet leaders who are unable to…

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December 31, 2021 Comments Closed

10 Steps For Running Results-Oriented Sales Meetings

Posted by:CLIFTON WARREN

The sales meeting is an effective way to build a culture of accountability. It helps individual producers, and the business as a whole, to stay on track to achieve growth goals. Unfortunately, sales meetings can also be a source of frustration for leaders, who often allow meetings to run them and to weigh everyone else…

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December 5, 2021 Comments Closed

5 Steps to Attracting High Quality Prospective Clients

Posted by:CLIFTON WARREN

How are your marketing efforts working for you? Are they filled with good intentions, but delivering few tangible results? I speak to financial services leaders and professionals every day. I know that attracting, and acquiring, new business is one of the toughest challenges they face. Even experienced professionals, who have grown their business organically, via…

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