|September 1, 2023
Marketing is expensive and ego bruising. The key to predictable, significant growth is to be ‘somebody special’ to a particular group of businesses.
Inaction, due to confusion about growing your business, causes personal and professional difficulties.
Older-style marketing methods, such as passing out business cards and setting up websites are outdated. Those who realise this will outperform those who don’t.
Word of mouth is great – unless it’s all you have.
Relying on word of mouth means there is no predictability and nothing you can control when you want to call more ideal prospective clients. No matter how many business cards you pass out, you can never know whether or not you’ll get any calls.
Fix this or continue to struggle with the uncertainty.
Promoting yourself without a clear plan is a waste of time and will yield few results.
Being aware of the key numbers in your business is easy. Why, then, do so few professionals bother to pay attention to the numbers that make or break their business?
What is your average revenue per relationship? What is your conversion ratio? What is your closing ratio? Who are your top 20% clients – those who generate 80% of your revenues?
Learning how these numbers work can help you build a successful business, faster.
Your business will not build itself.
There is a reason why even the biggest companies pour a huge amount of money into marketing themselves. You need to know that your business must involve marketing; that knowledge should inform every interaction with potential clients.
It will hold your growth back if you fail to acknowledge that every conversation with a prospective client is a sales opportunity.
The most terrifying word for most professionals, after ‘business’, ‘marketing’ and ‘sales’, is ‘technology’. Technology, however, is where you can make your biggest breakthroughs.