July 30, 2018 | Comments Closed |
The purpose of having marketing materials is to package your expertise, to help sell to a prospective client, and to sell yourself. A growing problem for many financial services professionals is the poor standard of their written marketing materials (including brochures and websites). This makes it difficult for them to differentiate their services and…
Read MoreJune 27, 2018 | Comments Closed |
If you’re like a lot of professionals I see, then you are probably looking for some quick and easy ways to boost your new business performance. If you’ve never tried this before, then it might seem difficult, if not impossible. And if your time and resources are already limited, then you know only…
Read MoreApril 28, 2018 | Comments Closed |
Every day my inbox is flooded with questions about selling. People want to know how to grow organically. They’re trying to figure out how to boost their sales performance without giving up quality service. Chances are, you probably have the same types of questions. And you’ve probably even spent time on blogs, forums and…
Read MoreMarch 31, 2018 | Comments Closed |
For a while now, you’ve been trying to get your producers (salespeople) to see more prospects. You see other businesses doing it. They seem to make it look so easy. But for some reason, success keeps eluding you. Every time you get close to building a strong sales pipeline, something happens and…
Read MoreTime management is a challenge at times for all professionals, with demands from existing clients it’s very easy (tempting) to get caught in the service trap and spend less time on selling. Of course, this often results in poor sales pipeline activity and ultimately declining revenue. Top professionals guard the time by structuring…
Read MoreMarch 1, 2018 | 0 |
Picture an iceberg. It has only about 10 percent of its total mass above the water, while the other 90 percent is beneath the surface. However, that 90 percent is what the ocean currents act on, and what creates the iceberg behaviour at its tip. Financial services selling can be viewed in a…
Read MoreFebruary 21, 2018 | Comments Closed |
Everything that you do in your business should be about producing a result that ties back to the financial goals and objectives that you have established. A key objective should be to maintain an overflowing sales pipeline that presents you with more opportunities than time. Existing Client, are your biggest and most often…
Read MoreBy Marshall Goldsmith & Patricia Wheeler Anne Lamott took the title for her book on writing, Bird by Bird, from one of her father’s teachable moments. She said: “My older brother, who was 10 years old at the time, was trying to get a report written that he’d had three months to write. It was…
Read MoreJanuary 31, 2018 | Comments Closed |
I recently had the opportunity to see one of my all-time favorite groups, The Temptations, perform in Melbourne. This group has gone through many personal changes over the past 50 years, yet has kept its amazing harmonies, outstanding choreography and stylish dress. The group’s founder, Otis Williams, is 75 years old, but his…
Read MoreDecember 31, 2017 | Comments Closed |
My reading in 2017 has helped me make (a little) sense of the world this year. Here are my 10 favorite non-fiction books, in alphabetical order by author. Mortimer J. Adler, How to Read a Book Originally published in 1940, readers will learn when and how to “judge a book by its…
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