Archives

Planning For Growth: A Matter Of Strategy

Posted by:CLIFTON WARREN

Do you find it a challenge to convert your revenue growth plans into reality? Well, you’re not alone. I regularly encounter leaders and firms who set ambitious growth goals when the market is booming but when the market shifts, these plans are quickly abandoned. Why do so many firms struggle to convert their growth strategy…

Podcast

Posted by:CLIFTON WARREN

Stop selling products and instead start partnering with your clients by becoming concept focused.  Professionals who are concept focused outsell, have stronger retention and earn more than those who focused on selling products. Click here to listen to podcast

Podcast

Posted by:CLIFTON WARREN

Top performers take responsibility for their own continuing education and professional development.  In this podcast I share how you can do that and take charge of your career. Click here to listen

Getting More Referrals From Your Best Clients

Posted by:CLIFTON WARREN

Referrals are the most powerful method for attracting new business. It’s also a less stress-full and more professional way to market and sell your services. Sadly, too many professionals miss out on this opportunity leaving potential new business on the table by not leverage their existing loyal clients. I’ve observed five reasons most professionals do…

Top Producer Podcast – Stealing Market Share From Your Competitor

Posted by:CLIFTON WARREN

Your competitors top clients should be on your prospect list.  If you maintain a target list between 10-15 competitors accounts and are able to convert a couple of these a year – you will be produce superior growth. In this podcast I’ll show you how to do just that. Listen here

Building Exit Barriers to Protect Your Top Clients

Posted by:CLIFTON WARREN

Your top clients are your competitors top prospects. Think and plan long-term when managing your key accounts, by creating and executing a client focused process. In this podcast I discuss how to build exist rings around your top clients to make them theft proof from competitors and prevent them from wandering off looking at other…

100 percent Full-Time Clients

Posted by:CLIFTON WARREN

 100 percent full-time clients is the most efficient way to maximise the value of your business. Full-time client’s means, you have 100 percent share of your clients wallet, you are their go to person.  In this podcast I show you to how covert your top clients (top 20%) into 100% full-time. Click here to listen

Practice Makes Perfect

Posted by:CLIFTON WARREN

All top professionals practice. It’s the fastest way to improve any skill. Regularly practicing your sales skills in a safe environment will enable you to deliver in the moment when in front of a prospective client. In this podcast I share seven capabilities top professional continually practice to stay on top of their game. Click…

Developing a Winning Game Plan for Your Career

Posted by:CLIFTON WARREN

“The future is not some place we are going, but one we create. The paths are found , but made, and the activity of making them changes both the maker and destination.” John Shaar  One of the hallmarks of a top professional is their ability to steer the direction of their career by creating a…

Positioning: Are You Top of Mind?

Posted by:CLIFTON WARREN

Mindshare is the level of awareness of you and your firm in the mind of a prospective client. It’s important you build mindshare in your chosen markets so that your firm is top of mind when a prospective client is ready to take action. In their classic marketing book Positioning: The Battle for Your Mind,…

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