The Answers to Your Top Seven Marketing and Selling Questions
Every day my inbox is flooded with questions about selling. People want to know how to grow organically. They’re trying to figure out how to boost their sales performance without giving up quality service.
Chances are, you probably have the same types of questions. And you’ve probably even spent time on blogs, forums and other online sites, trying to get the answers.
The problem is that you keep getting conflicting answers, right?
For example, just pop onto any social media forum and ask this question:
What is the ideal business development strategy for a financial services firm?
I guarantee you’ll get conflicting advice.
Some people will tell you to do cold calling. Another group will advocate joining a networking club. And just to make it extra confusing, you might even get a few people telling you to use social media.
Basically, you’re left to sort the wheat from the chaff.
And if you’re new to the industry, it’s even more difficult, because you don’t know who to trust.
There are plenty of ‘wannabe professionals’ out there. They want you to think they know what they’re talking about, but the truth is, most of them are clueless. In some cases, these types of people offer advice that’s downright dangerous.
That’s why I have compiled this list of frequently asked questions.
I wanted to make sure you had access to the right advice from someone who’s successfully navigated the world of financial services sales and marketing.
The Top Seven Marketing and Selling Questions
Q 1. What is the best way to generate referrals?
A. Package your expertise. Use quality educational content combined with online networking and participation in industry events to build your visibility.
Q 2. Using LinkedIn premium is expensive. Is there a cheaper way to get the same results?
A. Create a great profile on LinkedIn. Participate actively in groups, and regularly post articles within your area of expertise.
Q 3. What’s the fastest way to improve results with direct marketing, such as phone and mail?
A. Create a genuinely appealing offer. Then deliver it to a very qualified and responsive list.
Q 4. Every time I try to execute my marketing plan, I feel confused and end up doing nothing at all. How can I avoid this in the future?
A. Use proven strategies that have stood the test of time.Try referrals, networking, outbound telephone and mail. Ignore the fads; just keep it simple.
Q 5. For several months, I’ve been using networking to try to generate leads, but I’m not seeing good results. What am I doing wrong?
A. Be selective. Start with the industry and trade associations of your best clients. Ask them for referrals and introductions to present and meet the members face-to-face.
Q 6. If you could go back in time and you were using content marketing for the first time, what would you do differently?
A. I would be more assertive.I would use writing, speaking and publishing to put out content that demonstrated my expertise.
Q 7. I don’t have a lot of time to implement a marketing strategy, because I have work, family and social responsibilities. What do you suggest I do?
A. Focus on implementing a simple strategy.Try just three or four tactics. Fewer elements, fully implemented, will produce better results.
At last, you know the TRUTH about tactics, strategy and implementation.
And because you’re armed with the knowledge you need to succeed, you can now market your services more confidently.
See you at the top.