July 6, 2023 Comments Closed

Four Things Prospects Want to Know

Posted by:CLIFTON WARREN onJuly 6, 2023

When you first  meet a prospective client who does not personally know you or your firm there are four questions usually on the top of their minds:

Who are you?

What do you do?

What value do you bring?

Who do you work with?

Your marketing message must be able to answers these questions to land a meeting and start the selling the process.

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