Category Archives: Sales Leadership

Six Numeric Elements of Selling for Top Professionals

Posted by:CLIFTON WARREN

As markets and economies begin to reopen after the pandemic the future looks bright for well-trained professionals. Your clients and prospective clients will need your products and services, and your help and advice. Top professionals have continued to do well because they understand an important concept: products do not sell themselves; salespeople sell them. And,…

Do Not Enter: What Every Professional Needs to Know about Zones

Posted by:CLIFTON WARREN

When professionals are performing at their best, they are happy and excited because they are doing a task skilfully and easily; in other words, they are operating in ‘the zone’. When you think about your job, how often do you think in terms of your role, skills and competencies? Although these things are important in…

Five Business Goals You Should Set and Track 

Posted by:CLIFTON WARREN

Most businesses understand and appreciate the importance of goal setting and planning. Unfortunately, many interpret this as little more than reviewing the previous year’s results and projecting forward into next year. Everything has changed While there’s appears to be light at the end of the tunnel, business for many won’t ever be quite the same….

9 Warning Signs That Every Sales Leader Should Know

Posted by:CLIFTON WARREN

It’s often said that great athletes don’t always make the best coaches and managers. They know what to do, but they cannot communicate how to do it. I often see this in small- to mid-sized financial services firms. The owners, partners or directors, who are effective sales professionals in their own right, are having difficulty…

The Quick and Easy Way to Boost Your New Business Performance

Posted by:admin

  If you’re like a lot of professionals I see, then you are probably looking for some quick and easy ways to boost your new business performance.   If you’ve never tried this before, then it might seem difficult, if not impossible. And if your time and resources are already limited, then you know only…

3 Methods Top Sales Leaders Use to Drive Sales Growth

Posted by:CLIFTON WARREN

Successful sales leaders understand that the quality of their producers (those responsible for acquiring new clients and retaining existing ones) are the face of the business to clients and prospects and the only real differentiator in the marketplace. Successful sales leaders focus on two objectives, improving retention rates and boosting new business performance. Here are…

Activity Equals Results

Posted by:CLIFTON WARREN

The #1 cause of poor performance and results is poor activity. Top performers spend 70% of their available time on sales-related activities – which means soliciting for new business and servicing their category A and B clients. Average performers, on the other hand, do just the reverse. They spend 80% of their time on low…

What’s Your Growth Story?

Posted by:admin

In my experience, I’ve found that most plans fail due to poor implementation rather than poor development. A major cause is a lack of understanding of the current state of play; this results in developing plans that are simply based on the previous results and producing the wrong plan at the wrong time and place….

The Myth of the Millennium Producer

Posted by:admin

What’s the best way to develop millenniums into top producers? By holding them accountable. The last eight to ten years have been challenging times for the financial services industry; however, despite these challenges, many firms have been enjoying superior growth performance. I know of several businesses that consistently produce double-digit growth. What is the major…

Dispelling the Myth of the Natural-Born Salesperson

Posted by:admin

“ Product knowledge accounts for 5% of success, and knowledge of people accounts for 95%. If you can get an A in product knowledge but know nothing about relating to individuals, you will fail.” John Savage Did you know that everybody is a salesperson in the sense that we must persuade others of the idea…

©2017-2019 Clifton Warren. All rights reserved. We will never distribute or sell your address to anyone. Period. Promise.