April 13, 2026 Comments Closed

The War for Producer Talent — Or a Failure of Growth Architecture?

Posted by:CLIFTON WARREN

  A recent article by Bobby Reagan on producer mobility got me thinking about what’s really happening across the AU/NZ broking market. Yes, competition for top producer talent has intensified. But what’s emerging underneath is more telling: A growing willingness to bypass restrictive covenants to accelerate growth This isn’t just a legal or ethical issue. It’s…

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April 6, 2026 Comments Closed

Growth Isn’t a Market Problem

Posted by:CLIFTON WARREN

There’s a familiar conversation happening across the insurance and financial services market. Most firms are growing — just not by very much. The explanation is usually external. Market conditions. Pricing cycles. Competition. It’s a convenient narrative. And in some cases, partially true. But it doesn’t explain the variation. Because if growth were primarily a function…

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March 26, 2026 Comments Closed

When Value Is Vague, Price Takes Over

Posted by:CLIFTON WARREN

When price becomes the focus, it’s usually a signal that value hasn’t been clearly communicated. Client pushback on price is a clarity problem, not a client problem. In my latest podcast I outline how professionals can shift conversations toward outcomes, risk, and strategic importance. Listen here: https://lnkd.in/e8TM6Vf4  

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March 10, 2026 Comments Closed

Growth Isn’t Failing: Your Architecture Is

Posted by:CLIFTON WARREN

Across the insurance and financial services sector, growth investment has increased. More sales days. More producer targets. More acquisition activity. More marketing spend. Yet performance remains uneven: Volatile new business. Inconsistent producer capability. Retention leakage inside key accounts. Revenue spikes followed by plateaus. This is not a market cycle. It is a structural outcome. Effort…

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January 23, 2026 Comments Closed

Trail books aren’t protected by the market — they’re protected by the continuation process

Posted by:CLIFTON WARREN

  After reading a recent Mortgage Professional Australia article on rising trail book valuations, one thing stood out. There’s a lot of focus on premium multiples and buyer competition. All valid. But trail books rarely lose value because markets turn — they lose value because relationships aren’t actively managed. Valuations don’t collapse overnight They erode….

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January 4, 2026 Comments Closed

How Top Professionals Allocate Their Time

Posted by:CLIFTON WARREN

Top performers don’t work longer hours — they work in the right activities. Research and experience consistently show that high performers spend around 70% of their available time focused on the Four Money-Making Activities: The Four Money-Making Activities (The Growth Zone) 1. Winning New Business Prospecting, first meetings, qualification, proposals. 2. Developing Existing Clients Rounding…

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January 4, 2026 Comments Closed

100 Favourite Things & Moments of 2025

Posted by:CLIFTON WARREN

Here is my annual 100 Favourite Things & Moments of 2025 Creative Work, Ideas & Craft 1. Producing 52 weekly Top Producer Podcast episodes 2. Writing and distributing 12 monthly newsletters 3. Releasing my 5th book, Financial Services Sales Handbook 4. Recycling and repurposing old articles and ideas into new IP 5. Using a 365…

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December 11, 2025 Comments Closed

Building a Brilliant Career with the ABC Model

Posted by:CLIFTON WARREN

  In this episode, I break down how Attitude, Behaviour, and Competence work together as a powerful system for building a thriving, continually improving career. Success doesn’t happen in leaps—it builds in layers that compound over time. Listen here  

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December 1, 2025 Comments Closed

The Top Seven Marketing & Selling Questions

Posted by:CLIFTON WARREN

Every day, my inbox fills with questions about selling and business development. People want to know how to grow organically, strengthen their revenue base, and boost performance—without sacrificing the quality of service their clients expect. Chances are, you’ve had the same questions. And you’ve probably spent time on blogs, forums, or social media trying to…

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November 27, 2025 Comments Closed

The ABC Self-Assessment: A Simple Tool for Becoming a Top Producer

Posted by:CLIFTON WARREN

In this episode of The Top Producer Podcast, I introduce the ABC Test, a simple but powerful self-assessment tool drawn from my book The ABCs of Professional Selling. Top performers don’t wait for external validation from markets, managers, or clients—they self-measure. I encourage you to rate yourself from 1–10 in each category and identify the…

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