January 7, 2025 Comments Closed

100 Things That Made My Year 2024

Posted by:CLIFTON WARREN

Family & Relationships Father’s Day dinner with my daughter Nicole Catching up on Friday afternoons with my son Kallen Ting’s (Cheryl’s daughter) 21st birthday celebration Visiting Cheryl’s mother by train on Sundays Discovering new relatives on Ancestry FaceTiming with my niece Lisa Talking sports with my brother Felton Celebrating Christmas Eve with Nicole Cheryl and…

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January 3, 2025 Comments Closed

The Power of a Narrow and Deep Approach: Building a Marketing System for Success

Posted by:CLIFTON WARREN

  Are you struggling to turn your marketing efforts into measurable results? Becoming a top producer requires a marketing strategy that is both focused and comprehensive. By narrowing your focus to a few specific markets and working them deeply, you can dramatically increase your confidence and ability to secure appointments and referrals within those markets….

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December 3, 2024 Comments Closed

Disturbing Questions: How to Steal a Competitors Market Share

Posted by:CLIFTON WARREN

To become a top professional, you must master the art of selling. Surprisingly, average professionals often neglect refining their sales techniques. A study by Reagan Consulting reveals that top professionals outperform the industry average by six times. What sets them apart? There are two things top performers do differently First, they don’t focus on closing…

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November 18, 2024 Comments Closed

Closing the Initial Meeting

Posted by:CLIFTON WARREN

In this episode, I discusses strategies for effectively closing an initial meeting with a prospect to secure a second appointment and tips avoid three common pitfalls. Listen here.

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October 31, 2024 Comments Closed

Are You Really Ready for Selling?

Posted by:CLIFTON WARREN

“The purpose of a business is to create a customer.” Peter Drucker Many financial service professionals mistakenly believe they are paid for what they know. This is a big mistake. The reality is, you are paid for persuading people to buy from you. You may understand the technical details of your product. You may know…

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October 25, 2024 Comments Closed

Securing the First Appointment

Posted by:CLIFTON WARREN

  In this episode, I share essential strategies for securing introductory appointments with prospects. Mastering this low-percentage, high-payoff activity can help you build a robust pipeline and drive consistent business growth. Listen here.

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October 20, 2024 Comments Closed

The Four Best Sources of Business Growth

Posted by:CLIFTON WARREN

In this episode of the Top Producer Podcast, I highlight four key sources for business growth that top professionals utilize consistently. Listen here 

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October 11, 2024 Comments Closed

It Is Easer To Be Rejected Than to Fail: Why Marketing Through Rejection Builds Your Business

Posted by:CLIFTON WARREN

In this episode, I share the concept of low percentage/high payoff and explain that to be successful, you must consistently market your business. Marketing tasks expose you to rejection, but they are the very activities that build your business and drive growth. Listen here.

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October 1, 2024 Comments Closed

What Professionals Can Learn About Marketing From Politicians

Posted by:CLIFTON WARREN

Running a successfully congressional campaign cost on average $2 million for every two-year term. Interestingly, members of congress aren’t born salespeople, nor do they consider themselves professional salespeople. However, they’ve had to learn how to market and raise funds to keep their job. To stay in office, the average member of Congress needs to raise…

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September 28, 2024 Comments Closed

Mastering the Art of Client Relationships

Posted by:CLIFTON WARREN

Robert Middleton recently interviewed me for his visionary leadership series. In this insightful interview, we discussed practical strategies for building strong client relationships and growing a sustainable business.  The conversation covers essential topics such as: segmenting clients, developing a continuation process, and effectively asking for referrals providing real value to clients. Navigating the challenges of…

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