The one major reason why your business exists is to sell

The reality is that you are paid for persuading people to buy from you.

You may understand the technical details of your product; you may know the sales process in depth; you may have mastered the finer details; you may have excellent work habits and time control.

You may know and have all of these things, but it’s only through your ability to persuade someone to purchase from you that they are going to benefit from your knowledge and experience.

And, it’s only through your ability to persuade that you can build a thriving business and achieve your own goals.

The one major reason why your business exists is to sell. Servicing and client management are all-important supporting activities to the number one job of selling.