Category Archives: Uncategorized

Planning For Growth: A Matter Of Strategy

Posted by:CLIFTON WARREN

Do you find it a challenge to convert your revenue growth plans into reality? Well, you’re not alone. I regularly encounter leaders and firms who set ambitious growth goals when the market is booming but when the market shifts, these plans are quickly abandoned. Why do so many firms struggle to convert their growth strategy…

Podcast

Posted by:CLIFTON WARREN

Top performers take responsibility for their own continuing education and professional development.  In this podcast I share how you can do that and take charge of your career. Click here to listen

Top Producer Podcast – Stealing Market Share From Your Competitor

Posted by:CLIFTON WARREN

Your competitors top clients should be on your prospect list.  If you maintain a target list between 10-15 competitors accounts and are able to convert a couple of these a year – you will be produce superior growth. In this podcast I’ll show you how to do just that. Listen here

100 percent Full-Time Clients

Posted by:CLIFTON WARREN

 100 percent full-time clients is the most efficient way to maximise the value of your business. Full-time client’s means, you have 100 percent share of your clients wallet, you are their go to person.  In this podcast I show you to how covert your top clients (top 20%) into 100% full-time. Click here to listen

Practice Makes Perfect

Posted by:CLIFTON WARREN

All top professionals practice. It’s the fastest way to improve any skill. Regularly practicing your sales skills in a safe environment will enable you to deliver in the moment when in front of a prospective client. In this podcast I share seven capabilities top professional continually practice to stay on top of their game. Click…

Positioning: Are You Top of Mind?

Posted by:CLIFTON WARREN

Mindshare is the level of awareness of you and your firm in the mind of a prospective client. It’s important you build mindshare in your chosen markets so that your firm is top of mind when a prospective client is ready to take action. In their classic marketing book Positioning: The Battle for Your Mind,…

Proactively Managing Your Sales Pipeline

Posted by:CLIFTON WARREN

Your sales pipeline represents the future of your business. In this podcast I cover: 7 steps of the sales process Keeping your pipeline flowing with new business Quality vs quantity Options for maintaining your pipeline Click here to listen  

Start Focusing on Sales Behaviours

Posted by:CLIFTON WARREN

Many firms mistakenly believe a good compensation program is the way to motivate professionals to achieve superior results. Wrong. Compensation programs do not motivate; in fact, some can be de-motivators. I speak with many professionals who don’t know about their compensation or about how it works. Worse still, I meet leaders who are unable to…

How to Create a Proprietary Marketing Network

Posted by:CLIFTON WARREN

If you’re struggling to produce solid organic growth every year, consider creating your own proprietary marketing network. Financial services marketing falls into three categories: One-dimensional traditional marketing. The focus is on short-term tactics for client acquisition Two-dimensional relationship marketing. The focus is on client retention, achieved by building long-term relationships Three-dimensional proprietary marketing. The focus…

11 Ways to Leverage Prospects That Don’t Buy

Posted by:CLIFTON WARREN

A sales leader had the following conversation with a professional: Leader – I recommended you try referral marketing to boost your productivity. Professional – Referral marketing is not a reliable enough system. Leader – Why not? Professional – Because if you have a slump for a while and don’t make any sales, you run out…

©2017-2022 Clifton Warren. All rights reserved. We will never distribute or sell your address to anyone. Period. Promise.