Your Number One Job is To Sell

“The purpose of a business is to create a customer.”
Peter Drucker

Some financial service professionals seem to believe that they are paid for what they know.

This is a big mistake. The reality is that you are paid for persuading people to buy from you.

You may understand the technical details of your product; you may know the sales process in depth; you may have mastered the finer details; you may have excellent work habits and time control.

You may know and have all of these things, but it’s only through your ability to persuade someone to purchase from you that they are going to benefit from your knowledge and experience.

And, it’s only through your ability to persuade that you can build a thriving business and achieve your own goals.

The one major reason why your business exists is to sell. Servicing and client management are all-important supporting activities to the number one job of selling.

Here are seven essential areas that your business should have to ensure that it’s ready for selling:

High performance team

Sales mastery

Sales management

Solid client retention

Sound financial management

Excellent relationship with suppliers

Efficient sales leadership

Improving your sales performance can takes time, and it may not happen overnight; however, as experience has shown, in most cases, good professionals are made and not born.

Your business will be rewarded well for the time you spend getting ready to sell.