Prospecting and business development are among the most valuable skills for any professional looking to grow their business and advance their career.
Yet most professionals don’t enjoy prospecting—and often try to minimize the time they spend doing it.
Power Prospecting, led by Clifton Warren, is an immersive, hands-on workshop for professionals who must market to grow their business, as well as those making the transition from doing the work to marketing and selling it.
Designed to help you build a high-quality pipeline, this program equips you with proven strategies, scripts, and real-world examples to accelerate your business development efforts—so you can attract, engage, and convert ideal clients.
Power Prospecting is a four-week live course conducted via Zoom, with 90-minute interactive sessions each week.
Between sessions and throughout the program, you’ll have unlimited access to Clifton for personal guidance, feedback, and support.
By the end of this program, you will:
Conquer the fear of prospecting and build real confidence
Design a repeatable strategy to attract new business
Get and use referrals that open doors to ideal clients
Position yourself as the expert in your prospect’s mind
Use pre-call emails to warm up cold conversations
Enjoy the rewards of consistent, effective business development
You’ll spend most of your time engaging in real-world scenarios, role plays, and interactive exercises—not just listening to theory.
You’ll learn the exact words, questions, and approaches to use in prospecting conversations, and get direct feedback in a supportive but challenging environment.
Pre-course preparation materials to help you identify your ideal prospects
Scripts, questions, checklists, worksheets, and a personal action plan
Live “hot seat” coaching—refine your pitch, tackle tough objections, and get real-time feedback from Clifton
Learn by observing others in the hot seat and participating in small learning teams
Ongoing support: 30-day access to Clifton’s personal email to ask questions, practice before a sales call, or debrief afterward
You’ll discover how to:
Position yourself as the go-to expert in your niche markets
Use a variety of techniques to find and attract high-potential clients
Design and execute your own prospecting action plan
Obtain and prepare for meetings with prospective clients
Conduct new business conversations—including what to say after “hello,” how to qualify clients, define needs, and handle objections
Introduction to the workshop
Understanding how clients buy
Clarifying your value
Defining your ideal client profile
Knowing the numbers you need to succeed
Creating a unique competitive advantage
Crafting your value statement
Identifying high-quality prospects
Developing a core marketing message
Testing and refining your value proposition
Writing and sending effective warm emails
Finding email addresses
Targeted outreach marketing
Generating referrals from everyone you know
Networking approaches and strategies
Following up and nurturing prospects
Structuring your outreach sequences
Anticipating and handling challenges
Leveraging LinkedIn effectively
Developing productive business habits
Creating a sustainable prospecting system
Analyzing your outreach metrics
Staying motivated and holding yourself accountable
If you would like to discuss your business or learn more about how we might work together, feel free to reach out: clifton@cliftonwarren.com.
Let’s turn your prospecting into a powerful, consistent source of new business.