Power Prospecting: Converting Prospects Into Profitable New Clients

Prospecting and business development are among the most valuable skills for any professional looking to grow their business and advance their career.

Yet most professionals don’t enjoy prospecting—and often try to minimize the time they spend doing it.

Power Prospecting, led by Clifton Warren, is an immersive, hands-on workshop for professionals who must market to grow their business, as well as those making the transition from doing the work to marketing and selling it.

Designed to help you build a high-quality pipeline, this program equips you with proven strategies, scripts, and real-world examples to accelerate your business development efforts—so you can attract, engage, and convert ideal clients.

Power Prospecting is a four-week live course conducted via Zoom, with 90-minute interactive sessions each week.

Between sessions and throughout the program, you’ll have unlimited access to Clifton for personal guidance, feedback, and support.

Benefits of the Workshop

By the end of this program, you will:

Conquer the fear of prospecting and build real confidence

Design a repeatable strategy to attract new business

Get and use referrals that open doors to ideal clients

Position yourself as the expert in your prospect’s mind

Use pre-call emails to warm up cold conversations

Enjoy the rewards of consistent, effective business development

This Is a Practical, Action-Oriented Program

You’ll spend most of your time engaging in real-world scenarios, role plays, and interactive exercises—not just listening to theory.

You’ll learn the exact words, questions, and approaches to use in prospecting conversations, and get direct feedback in a supportive but challenging environment.

Key Features

Pre-course preparation materials to help you identify your ideal prospects

Scripts, questions, checklists, worksheets, and a personal action plan

Live “hot seat” coaching—refine your pitch, tackle tough objections, and get real-time feedback from Clifton

Learn by observing others in the hot seat and participating in small learning teams

Ongoing support: 30-day access to Clifton’s personal email to ask questions, practice before a sales call, or debrief afterward

What You’ll Learn

You’ll discover how to:

Position yourself as the go-to expert in your niche markets

Use a variety of techniques to find and attract high-potential clients

Design and execute your own prospecting action plan

Obtain and prepare for meetings with prospective clients

Conduct new business conversations—including what to say after “hello,” how to qualify clients, define needs, and handle objections

Week-by-Week Program Overview

Week 1: Foundation – Positioning What Sets You Apart

Introduction to the workshop

Understanding how clients buy

Clarifying your value

Defining your ideal client profile

Knowing the numbers you need to succeed

Creating a unique competitive advantage

Week 2: Promotion – Getting the Word Out

Crafting your value statement

Identifying high-quality prospects

Developing a core marketing message

Testing and refining your value proposition

Week 3: Reaching Out

Writing and sending effective warm emails

Finding email addresses

Targeted outreach marketing

Generating referrals from everyone you know

Networking approaches and strategies

Following up and nurturing prospects

Structuring your outreach sequences

Week 4: Mastery – Getting Good

Anticipating and handling challenges

Leveraging LinkedIn effectively

Developing productive business habits

Creating a sustainable prospecting system

Analyzing your outreach metrics

Staying motivated and holding yourself accountable

Ready to Grow Your Business?

If you would like to discuss  your business or learn more about how we might work together, feel free to reach out: clifton@cliftonwarren.com.

Let’s turn your prospecting into a powerful, consistent source of new business.