Business development is essential for professionals who want to grow their business, expand their client base, deepen relationships, and strengthen their market position.
But many professionals are more comfortable delivering great work than promoting it.
As a result, high-value opportunities go undeveloped—and growth stalls.
The Rainmaker Method, led by Clifton Warren, is a hands-on, firm-focused development program tailored for professionals who need to generate new business as confidently as they deliver services.
Whether you’re moving from technical work into client-facing roles, building a book of business, or professionalizing your firm’s growth efforts, this program provides the clarity, tools, and confidence you need.
Built on proven strategies and real-world tools, the Rainmaker Method helps you build a sustainable pipeline of high-quality opportunities by focusing on practical business development skills—not sales gimmicks.
Program Overview
Delivered live over Zoom in four 90-minute weekly sessions
Designed for small groups or intact teams inside firms
Includes direct access to Clifton Warren for coaching and support throughout
Key Outcomes
By the end of this program, you will be able to:
Build business development confidence and overcome hesitation
Design a specific strategy to attract ideal clients
Leverage referrals and personal networks to open doors
Position yourself as a trusted expert in clients’ minds
Use outreach tools like email and LinkedIn effectively to get meetings
Develop habits for consistent, long-term growth
What Makes This Program Different?
This is an action-oriented program. You’ll learn how to:
Apply techniques through role-plays, feedback, and exercises
Practice business conversations tailored to your markets
Get immediate coaching to refine messaging and approach
Build a custom plan to use after the program ends
Program Includes
Pre-session materials to define ideal prospects and prepare for outreach
Templates, scripts, checklists, and tools for immediate use
Hot-seat coaching to test, refine, and improve real-world messaging
Follow-up email access to Clifton for 30 days post-program
Program Breakdown
Week 1: Foundations – Positioning What Sets You Apart
Understand how clients buy professional services
Clarify your value and points of differentiation
Identify your ideal client profile
Calculate the activity metrics that drive success
Week 2: Messaging and Visibility
Craft and test your value proposition
Create a compelling core marketing message
Identify and qualify high-potential prospects
Align your positioning with referral sources
Week 3: Outreach and Relationship Building
Write effective outreach and warm-up emails
Leverage LinkedIn and other professional networks
Generate referrals from existing relationships
Structure a nurturing and follow-up cadence
Week 4: Mastery and Sustainability
Handle resistance and client objections
Build a repeatable, scalable business development rhythm
Measure results and refine your process
Embed accountability and motivation
Ready to Build Lasting Skills and Drive New Business?
The Rainmaker Method is for you.
Want to learn more or see if it’s right for you?
Contact Clifton directly at clifton@cliftonwarren.com
