Persuasion Should be Your Number One Goal

“The purpose of a business is to create and keep a customer.”
Peter Drucker

Do you believe you’re paid for what you know?

Well, you’re wrong.

The reality, you are paid for persuading people to buy.

You may understand the technical aspects of your product; you may know the sales process in depth; you may have mastered the finer details, and you may have excellent work habits and time control.

You may know and have all of these things, but it’s only when you persuade someone to purchase from you that they benefit from your knowledge and experience.

And, it’s only through your ability to persuade that you can build a thriving business and career.

The one major reason why your business exists is to sell and retain clients. Servicing and client management are all-important supporting activities to the number one job of selling.

Here are five essentials to get you ready for selling:

A formal program to proactively manage client and prospect relationships.

Identifying what a great future client looks likes for you.

Preparing and rehearsing client and prospects presentations in advance.

Maintaining an overflowing sales pipeline filled with your targeted account size.

Focusing on providing value to your clients and prospects, not just price.

Improving your sales capabilities takes time, and it may not happen overnight; however, don’t worry experience has shown, top professionals are made and not born.

Your business and career will be rewarded well for the time you invest in getting ready to sell.