Getting New Clients:
You Don’t Have to Be a Professional Salesperson to Obtain Profitable New Business
Unless your comfort zone is large enough to handle the inevitable rejection that accompanies wide-angle, horizontal prospecting, you’ll find selecting a market niche a much easier way to conduct your business development activities and grow your business. The secret to predictable, significant growth is to be somebody special to a special group of people.
This program is designed for financial services professionals who want to jump-start their growth. High achievers who have a specialist niche always out-perform those who don’t. If you do not know how to develop a niche speciality market we will show you, step-by-step, exactly what you need to do to penetrate a targeted niche successfully and attract new clients. If you already have a niche speciality business, you we’ll show you how to improve your results. You will learn better ways to leverage your time, technology and resources to obtain profitable new clients.
Benefits of the program include the following improved results and outcomes:
This unique approach, which focuses on the words, questions, phrases, and listening devices utilized in the close, involves extensive role-playing and testing. The program is 25% lecture, 60% interaction and role-play, and 15% debriefing. In a safe but challenging environment, you will master the techniques, skills, and tactics which will be immediately useful in your marketing and sales efforts.
Major components of the day will include:
Developing your new client acquisition program:
Getting and Preparing for appointments with prospective clients:
Conducting a winning new-business discussion
Managing your niche marketing process
What others say
“I have very little experience in marketing. I have learnt to be positive in what I’m capable of doing. I now understand where to go to look for new business.”
“I consider Clifton to be a strategic extension to my team, and he is liked and accepted as a member of our National Sales Force, recognised for his gentle, but no-nonsense manner, and high integrity. I am pleased to recommend Clifton for any challenges you sales team may have…”
There are several things that I have both learned and importantly benefited from, these extend from raising my eyes on my business goals, aiming for higher revenue, breaking down goals into bite size pieces and additionally how to develop and implement goals and ideas.” Luke Provis – Managing Director Future First
Clifton Warren is an expert in the marketing and selling of financial services. He is the author of the recently released book Financial Services Sales Handbook: A Professional’s Guide to Becoming a Top Producer. His latest book Cross-selling Financial Services: A Guide to Driving Organic Growth will be released later this year.
Click here if you want to learn more about how this program can be customised for your business.