Organising your information is as important as the time you spend gaining an understanding of your market. Your market intelligence information is an important part of your firm’s equity. A first-rate marketing information system organises your marketing and sales knowledge and becomes the central processing unit for all of your marketing activities. It helps you…
I regularly see firms with strong client retention rates, sometimes as high as 95 percent, yet they are still struggling to grow each year. Client retention is a key factor to the long-term success of your business. The more clients you retain, the stronger your business becomes. However, the real secret of top-performing firms is…
“The purpose of a business is to create a customer.” Peter Drucker Some financial service professionals seem to believe that they are paid for what they know. This is a big mistake. The reality is that you are paid for persuading people to buy from you. You may understand the technical details of your product;…
In this podcast Tom Crampton, CEO Trusted Impact Consulting, joins me. Tom is an internet security specialist with over 25 years experience, advising large and small businesses facing technical and non-technical security challenges. His firm has more than 150 clients, and over 1000 successful projects across Asia, North America,…