Category Archives: Consulative Selling
Persuasion Should be Your Number One Goal
“The purpose of a business is to create and keep a customer.” Peter Drucker Do you believe you’re paid for what you know? Well, you’re wrong. The reality, you are paid for persuading people to buy. You may understand the technical aspects of your product; you may know the sales process in depth; you may…
Are You Ready for Selling?
“The purpose of a business is to create a customer.” Peter Drucker Some financial service professionals seem to believe that they are paid for what they know. This is a big mistake. The reality is that you are paid for persuading people to buy from you. You may understand the technical details of your product;…
Books
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