| August 31, 2020 | Comments Closed |
Understanding the Dynamics of Low Percentage and High Payoff
When I was a kid growing up California, the Oakland A’s were ‘my’ baseball team and Reggie Jackson was my favourite player. Reggie’s nickname was ‘Mr October’ – for his postseason clutch hitting. During his career he hit 563 home runs, placing him 13th on the all-time list. He also has the dubious distinction of…
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| July 29, 2020 | Comments Closed |
Do Not Enter: What Every Professional Needs to Know about Zones
When professionals are performing at their best, they are happy and excited because they are doing a task skilfully and easily; in other words, they are operating in ‘the zone’. When you think about your job, how often do you think in terms of your role, skills and competencies? Although these things are important in…
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| July 1, 2020 | Comments Closed |
10 Ways to Jumpstart Your Referral Process and Dramatically Grow Your Business
No marketing activity is more effective than a proactive referral process. Among top professionals, 80% of their new business comes from referrals. As a way to acquire new business, referrals are the least expensive, have the least risk, and provide the highest potential payoff. And there are additional benefits. You can avoid the ‘commodity trap’…
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| June 2, 2020 | Comments Closed |
Persuasion Should be Your Number One Goal
“The purpose of a business is to create and keep a customer.” Peter Drucker Do you believe you’re paid for what you know? Well, you’re wrong. The reality, you are paid for persuading people to buy. You may understand the technical aspects of your product; you may know the sales process in depth; you may…
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| May 4, 2020 | Comments Closed |
Five Business Goals You Should Set and Track
Most businesses understand and appreciate the importance of goal setting and planning. Unfortunately, many interpret this as little more than reviewing the previous year’s results and projecting forward into next year. Everything has changed While there’s appears to be light at the end of the tunnel, business for many won’t ever be quite the same….
Read MoreFor those who hate “selling” themselves
Guest Post by Jason Leister If you hate selling yourself, then maybe today is the day to ask yourself WHY. What if it’s not actually selling that you hate, but the definition of selling that you’ve accepted that is keeping you from embracing the act? What would it take to catapult “selling” from its current…
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| April 9, 2020 | Comments Closed |
Insurance Brokers: It’s Time to Protect Your Revenue
The assistance package announced by the major Australian insurers to assist SME customers impacted by COVID 19 will impact your revenue and cash flow. The finer details are still being ironed out between the brokering industry, insures, and regulators. However, there several pro-active things you can and should be doing today to help protect your…
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| April 1, 2020 | Comments Closed |
How to Manage Your Clients, Prospects, and Sales During a Crisis
The coronavirus crisis is impacting workplaces and rapidly changing the way to manage client and prospect relationships. In this webinar you will learn ideas not just to sustain, but to actually grow your business, during the restrictions caused by the coronavirus: Including how to: Manage your existing client relationships virtually Develop and nurture prospect relationships virtually Create and manage your…
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| March 31, 2020 | Comments Closed |
Five Mistakes to Avoid When You’re Forced to Work from Home
As businesses everywhere roll out mandatory work from home policies, amid the spread of COVID-19, it’s realistic to assume that, for many, working from home will be the new normal for quite a while. For many professionals, working from home means figuring out how to get things done in a new environment – one that…
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| March 1, 2020 | Comments Closed |
Pro Active Referral Marketing
The fundamentals of marketing and growing a business, getting in front of the right people, and building trusting relationships have not changed. Professionals and businesses who do this on a consistent basis are able to build a thriving business, regardless of the market conditions. Case Study After 9/11 the travel industry went into a downturn,…
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