| March 1, 2021 | Comments Closed |
Is Your Marketing Division Effective?
In my experience working with many financial services professionals and businesses, I have found most have access to a good product division (their insurance, banking and finance offering), good compliance division, good service division, but a non-existent marketing division. One of the reasons the marketplace seems so crowded is that most professionals have not differentiated….
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| January 31, 2021 | Comments Closed |
Time Is Money: Spend It Wisely
‘Time is money’. Nowhere is this truer than in financial services. And it isn’t about how much time you have. It’s how you use the time you have that will ultimately determine your level of success. You have two options about how you spend your time. You can focus on tasks or on results. Professionals…
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| January 3, 2021 | Comments Closed |
Leveraging Relationships: A Safer Bet
It’s definitely popular, but when you think about it, social media marketing is a bit of a gamble. Here are some interesting facts and statistics. Did you know? There are over 1.7 billion websites on the Internet 9 new websites are created every minute The first YouTube video was uploaded in 2005 Today, more than…
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| November 30, 2020 | Comments Closed |
Getting on With It and Getting Things Done in 2020
“Since we cannot change reality, let us change the eyes which see reality” Nikos Kazantzakis This has been a year like no other. The global pandemic has had an impact on every business and industry, regardless of size. My business is no exception. I’ve been busy – innovating, launching new services and expanding my reach…
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| October 30, 2020 | Comments Closed |
Six Numeric Elements of Selling for Top Professionals
As markets and economies begin to reopen after the pandemic the future looks bright for well-trained professionals. Your clients and prospective clients will need your products and services, and your help and advice. Top professionals have continued to do well because they understand an important concept: products do not sell themselves; salespeople sell them. And,…
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| September 30, 2020 | Comments Closed |
Are Your Marketing Materials Client-Centric?
‘Knowledge workers’ are those who think for a living. The term was first coined by Peter Drucker. He defined knowledge workers as high-level workers who applied their theoretical and analytical knowledge, acquired through formal training, to solve complex problems or develop new products and services in their fields of expertise. He noted that knowledge workers…
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| August 31, 2020 | Comments Closed |
Understanding the Dynamics of Low Percentage and High Payoff
When I was a kid growing up California, the Oakland A’s were ‘my’ baseball team and Reggie Jackson was my favourite player. Reggie’s nickname was ‘Mr October’ – for his postseason clutch hitting. During his career he hit 563 home runs, placing him 13th on the all-time list. He also has the dubious distinction of…
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| July 29, 2020 | Comments Closed |
Do Not Enter: What Every Professional Needs to Know about Zones
When professionals are performing at their best, they are happy and excited because they are doing a task skilfully and easily; in other words, they are operating in ‘the zone’. When you think about your job, how often do you think in terms of your role, skills and competencies? Although these things are important in…
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| July 1, 2020 | Comments Closed |
10 Ways to Jumpstart Your Referral Process and Dramatically Grow Your Business
No marketing activity is more effective than a proactive referral process. Among top professionals, 80% of their new business comes from referrals. As a way to acquire new business, referrals are the least expensive, have the least risk, and provide the highest potential payoff. And there are additional benefits. You can avoid the ‘commodity trap’…
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| June 2, 2020 | Comments Closed |
Persuasion Should be Your Number One Goal
“The purpose of a business is to create and keep a customer.” Peter Drucker Do you believe you’re paid for what you know? Well, you’re wrong. The reality, you are paid for persuading people to buy. You may understand the technical aspects of your product; you may know the sales process in depth; you may…
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