The ABC Self-Assessment: A Simple Tool for Becoming a Top Producer

In this episode of The Top Producer Podcast, I introduce the ABC Test, a simple but powerful self-assessment tool drawn from my book The ABCs of Professional Selling. Top performers don’t wait for external validation from markets, managers, or clients—they self-measure.

I encourage you to rate yourself from 1–10 in each category and identify the area most in need of improvement. Small, honest adjustments in the right place can create big shifts in performance.

Listen here