Category Archives: Marketing 101
Niche Marketing: 7 Ways to Expand Your Market
Are you looking for a better way to invest your time, resources and marketing dollars? Niche marketing offers a better approach for financial service firms looking for proven ways to attract new clients and increase revenues. Niche marketing permits even small players to become dominant players in their chosen markets– even against large competitors! Here are…
Proactive Referrals: If You Could Only Do One Type of Marketing, This Should Be It
The fundamentals of marketing and growing a financial services business, getting in front of the right people, and building trusting relationships have not changed. Professionals who do this on a consistent basis are able to build a thriving business, regardless of the market conditions. After 9/11 the travel industry went into a downturn, several businesses…
This Is the Marketing Business
How much time do you spend each day on marketing? After you’ve selected your marketing strategy and approaches and determined your inbound to outbound ratio, the next important step is determining the amount of marketing that will be required to achieve your business goals. Your marketing efforts (inbound vs. outbound) will vary according to the…
Ideal Inbound vs. Outbound Marketing: How to Find Your Ideal Mix
A common question that I’m often asked is, what type of marketing activities should I be doing each day? You have two choices There are really only two types of marketing activities: outbound and inbound marketing. There is no 100% right or wrong answer; it depends on your comfort zone and capabilities. Outbound marketing is…
