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This Is the Marketing Business

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How much time do you spend each day on marketing? After you’ve selected your marketing strategy and approaches and determined your inbound to outbound ratio, the next important step is determining the amount of marketing that will be required to achieve your business goals. Your marketing efforts (inbound vs. outbound) will vary according to the…

Ideal Inbound vs. Outbound Marketing: How to Find Your Ideal Mix

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A common question that I’m often asked is, what type of marketing activities should I be doing each day? You have two choices There are really only two types of marketing activities: outbound and inbound marketing. There is no 100% right or wrong answer; it depends on your comfort zone and capabilities. Outbound marketing is…

It’s All in the Numbers

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Baseball is one of my favourite sports. Did you know that for a ball player to have an average season, they need a batting average between .250–.300? This means that they only need to get a hit three out of every 10 times at bat. Anything greater than this is considered a good season. A…

How Well Organised is Your Marketing Information?

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Organising your information is as important as the time you spend gaining an understanding of your market. Your market intelligence information is an important part of your firm’s equity. A first-rate marketing information system organises your marketing and sales knowledge and becomes the central processing unit for all of your marketing activities. It helps you…

Are You Maximising Your Retention Rate?

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I regularly see firms with strong client retention rates, sometimes as high as 95 percent, yet they are still struggling to grow each year. Client retention is a key factor to the long-term success of your business. The more clients you retain, the stronger your business becomes. However, the real secret of top-performing firms is…

Are You Ready for Selling?

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“The purpose of a business is to create a customer.” Peter Drucker Some financial service professionals seem to believe that they are paid for what they know. This is a big mistake. The reality is that you are paid for persuading people to buy from you. You may understand the technical details of your product;…

The Fact and Myths of Cyber Crime

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            In this podcast Tom Crampton, CEO Trusted Impact Consulting, joins me. Tom is an internet security specialist with over 25 years experience, advising large and small businesses facing technical and non-technical security challenges. His firm has more than 150 clients, and over 1000 successful projects across Asia, North America,…

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